Tile: the fabric of our lives.
Chill/Radd decided to flip the tile world to the ceiling with this breakthrough, innovative campaign. The tile “clothing” used in the ads, created by the same group that does the “Victoria’s Secret” runway wings, eventually went on display in showrooms across the country as Artistic Tile boomed with success. We knew it was a hit when we saw the ads taped to the walls of our friends in the design community.
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